Rapper & trendsetter, A$AP Rocky announces the launch of a brand-new whiskey brand called Mercer + Prince. The spirit blends Canadian whiskeys that have been aged for four years in old American white oak barrels.

Mercer + Prince has been infused with a Japanese mizunara oak via a “Boise method”. This technique draws out the rare oak’s flavour, without needing to mature the liquid in the barrel. The name for the new whiskey comes from A$AP Rocky’s favourite intersection in New York City. 

“Mercer + Prince is smooth in taste, disruptive in packaging, and close to my heart in the name. It’s accessible to all and appeals to a diverse audience, which was very important to me,” said Rocky in a recent press release.

Image Credit: Mercer + Prince